For Free Advertising For Store Closing Sale a press release is a great tool in getting the word out about your store closing, retirement sale or going out of business sale. You should consider them free advertising. Below are 5 Rules for writing a press release that I found in a helpful blog by Hannah Fleishman of Hubspot Marketing
Rule 1: Make Your Headline Irresistible
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary.
Use action verbs, clear, understandable language, and keep your headline simple. Also keep it short for your free advertising a store closing sale. Fortune (and search engines) rewards the brief. Keep your title to one line to clearly focus people’s attention on your topline message.
Most importantly, make it interesting. Keep in mind that reporters get dozens, if not hundreds, of releases each day. Invest the time to write a compelling headline. It’s worth the time and effort on your part.
Rule 2: Don’t Play Hard to Get
For reporters, analysts, influencers, or followers to be inclined to share your announcement. Tell them upfront why they should care.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information. They just need the facts that’ll help them tell your story to someone else from a position of authority.
There shouldn’t be any new, crucial information covered after this section that the reader could potentially miss or your free advertising for store closing sale could backfire.
Rule 3: Offer a Tempting Quotable
Once you’ve set the scene, it’s time to bring your details to life with a quote. One that reporters can use for context around your announcement. A quote that helps paint a picture of how your news affects the given industry, customer base, and landscape.
Ideally, quotes will be from key stakeholders in your company. Include your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development.
The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition. Pick one or two critical spokespeople and focus the quotes around their unique perspective.
Rule 4: Provide Valuable Background Information
In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.
It can be tempting to provide extra facts and tidbits about your company or the development of your announcement. We sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a book. However, a press release needs to be helpful and concise.
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or press release at hand. Or, when applicable, comment on future implications of your press release.
Rule 5: Make the “Who” and “What” Obvious
Twitter is chock-full of reporters discussing press releases or ads that don’t clearly explain. Such as what the company does or what the announcement is actually about. Instead of being the butt of a joke, make your press release easy to reference.
Describe what your company does in clear, plain English. Include a link to your company’s homepage early on. Make your boilerplate simple and straightforward. If you include data, add link for the data source. Then make sure every name in the release has a title and company, too.
To keep yourself honest on this front. Ask a friend or colleague to read the release without context. Can they can easily and readily explain why the announcement matters? Do they know what your company does? Why are the executives included? If the answer to any of those questions is no, go back to the drawing board.
Free Advertising For Store Closing Sale
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases for your free advertising for store closing sale as a tactic, give them a modern makeover to make them more useful for your marketing.
For more information on how to write a good press release go to another article we have on the website here.