Exterior store signage is one of the most effective tools that a retailer can use to communicate their STORE CLOSING SALE not only to their customers but to prospective customers also. Large, visible and concise signing will drive traffic to your store. The signs can be banners hung in conspicuous locations on the outside of your building or they can be large signs placed in your store windows. In some cases, your exterior sale signage can account for up to 30% of your store traffic.
No matter the location, it is important that these signs are easy to read. The color combination that you choose will be one of the determine factors. Below is a chart that shows the best color combinations to use to make your signage dynamic and easy to read.
