Feb 19, 2018 | Advertising, DIY- Do It Yourself, Marketing, Signage
When promoting your Store Closing Sale one of the questions that arise is what marketing media should you use. There is no one media that will reach your entire target market for your sale. You will need to use a variety of methods to reach them. For most of my...
Jan 29, 2018 | DIY- Do It Yourself, Marketing, Retirement Sale, Signage
Exterior signs for your Store Closing Sale, Retirement Sale or Going Out of Business Sale can account for up to 20% of your store traffic. The use of professional looking signs used on the exterior of the store should shout that you are closing your store....
Jan 19, 2018 | Advertising, Marketing, Signage, Store Closing Sale
Posted on January 11, 2018 by Chuck Haug When It comes time to decide how to spend your money on marketing your store closing sale or retirement sale, the choice between using direct mail or email is very difficult. A recent post on Hubspot Marketing Blog goes along...
Nov 22, 2017 | Advertising, DIY- Do It Yourself, Marketing, Signage
I have written several different blog post about the importance of sending out press releases prior to your retirement sale or your store closing sale. Press releases work as an efficient method of advertising. Follow the link below to see the results one of my...
Oct 23, 2017 | Advertising, Discounts & Markdowns, Marketing, Signage
One of the biggest mistakes that most retailers make when running a Store Closing Sale. Going Out of Business or Retirement Sale is to take too deep of store closing discount at the start of the sale. They end up losing valuable margin dollars. Many of your better...
Sep 7, 2017 | Advertising, DIY- Do It Yourself, Marketing, Signage, Store Closing Sale
For Free Advertising For Store Closing Sale a press release is a great tool in getting the word out about your store closing, retirement sale or going out of business sale. You should consider them free advertising. Below are 5 Rules for writing a press release that I...