by Chuck Haug | Oct 12, 2018 | Email Marketing
With all of the hype on social media there’s a danger that the small retailer might take his eye off a marketing tool that really works. Email marketing continues to be an effective, low-cost way for the small retailer to reach out to, inform and retain their current...
by Chuck Haug | Oct 6, 2018 | Marketing
Direct Marketing has proven to be the most productive marketing tool for most of my client’s Store Closing Sales. For direct marketing to be effective you must have a good mailing list. A customer contest or prize drawing is a good tool to help you build a large and...
by Chuck Haug | Sep 26, 2018 | Consulting
A small guy needs help too The recession is playing havoc with the retail industry. The International Council of Shopping Centers estimates that almost 150,000 stores closed their doors in 2018. Many of those were small retailers that tried to do it without any...
by Chuck Haug | Sep 21, 2018 | Trends
There is a trend developing in the small retailer community. As business continues to get tougher and customer foot traffic declines, many small retailers are choosing to run a Store Closing Sale.But wait… they’re not going out of business. They are simply changing...
by Chuck Haug | Sep 14, 2018 | Uncategorized
I’ve talked with hundreds of small retailers over the last two years that are experiencing very tough times. This has caused many of them to consider a store closing sale or going out of business sale.One of the first questions they ask is, “What about my lease”. My...