by Chuck Haug | Jul 4, 2024 | Advertising, Consulting, Discounts & Markdowns, Email Marketing, Marketing, Retirement Sale, Store Closing Sale
In a customer's mind, the perception of an inventory reduction sale versus a liquidation sale can vary significantly: Inventory Reduction Sale: Perceived as a strategic move by the retailer to clear out excess stock. Customers may interpret it as a chance to get good...
by Chuck Haug | May 3, 2023 | Advertising, Business Failures, Email Marketing, Marketing, Media, Store Closing Sale
Social media marketing offers a plethora of benefits for businesses conducting a store closing sale. Increased brand awareness: Social media platforms have billions of users worldwide. Leveraging these platforms allows businesses to reach a vast audience and increase...
by Chuck Haug | Jan 30, 2020 | Advertising, Direct Mail, Email Marketing, Marketing, Media, Merchandise Pricing, Newspaper Advertising, Press Release
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision is that business is declining, your customer count is way down, your advertising is not working or you have decided now...
by Chuck Haug | Dec 16, 2019 | Email Marketing
Your business’ email list is like treasure waiting to be discovered. All you need to do is brush a little dust off, and you’ll see how much it can help your business. To start getting the most value make sure your email list is both continually growing, and keeping...
by Chuck Haug | Dec 6, 2019 | Email Marketing, Free Information Page
Most retailers understand the 80 – 20 rule: You do 80% of your business with 20% of your customers. That is not going to change during your Store Closing Sale. It is extremely important that you take advantage of your existing relationship with your customers to...
by Chuck Haug | Oct 12, 2018 | Email Marketing
With all of the hype on social media there’s a danger that the small retailer might take his eye off a marketing tool that really works. Email marketing continues to be an effective, low-cost way for the small retailer to reach out to, inform and retain their current...