For promoting store closing sales direct Mail postcards have proven to be an effective media. PostcardMania covers the 10 elements your design absolutely must have to maximize your return on your going out of business sale:
Promoting Store Closing Sales!
1. A clear, bold headline promoting store closing sales.
On the postcard there should be one central message. The best way to achieve that is with a bold, clear headline that isn’t cluttered up with other text. The headline should allow the recipient to immediately know what you’re selling.
2. A graphic that supports the message.
The graphic should be easy to understand and add to the message the headline is conveying. For instance, if you are trying to get people to list their home, you would want to show a home with a SOLD sign clearly visible out front. That graphic reinforces the message more than a plain picture of a home.
3. Color that pops.
Make the headline and other text stick out by using a color that stands out from the background color. When you look at the card, ask yourself, “What do I see first?” If it isn’t the headline, you might want to tweak the colors on your going out of business sale.
4. Subheads that lead into text.
If you have a couple paragraphs of text with no lead in on the back of your postcard, there’s nothing to entice people to read the copy. A subhead will give prospects a place to start reading. If you have only a hundred words or so, you may be able to get away with it, but if the text gets any longer the average reader will need some guideposts along the way.
5 . Benefits, benefits, benefits.
One of the biggest errors people make in advertising is stating features, rather than benefits. For example, never assume recipients know what benefit can be derived from a lower interest rate on their mortgage. Instead, let them know their monthly payments will go down.
6. The offer.
An offer is always a good idea and should represent a specific reason to call NOW, such as “Limited supply” or “Interest rates are climbing,” or “Save $50 before the end of the month.”
7. Your company name and logo.
Although this needs to be on the mailer, it shouldn’t overshadow the offer promoting store closing sales. Customers care most about what you can do for them – not who you are or how great you say you are.
8. Call to action – promoting store closing sales!
Tell prospects exactly what you want them to do. “Call today for more information” or “See us online” are two of the most common desired actions for promoting store closing sales.
9. Contact information.
Provide your store’s name, phone number, and web address directly following the call to action. Whatever you ask prospects to do, give them the means to do it – right away.
10. Return address.
A return address ensures you’ll get returned mail from the post office and communicates you’re an established professional. People feel better knowing the company they’re dealing with has an actual location.
Call Chuck today for your free going out of business consultation 520-305-9693!