The most effective store closing sale advertising is to always Send Out A Press Release!
A Press Release the most cost effective way to announce a Store Closing Sale or Retirement Sale! Many times a Press Release will result in fantastic exposure to the community.
A simple Press Release may generate a major news story in the local paper. It costs nothing but your time. An effective Press Release you can get your going out of business sale a spot on the 6PM local news!
Effective Store Closing Sale Advertising!
A client Ivy Arch in Winston Salem, NC, had just such an experience. Click on the link below link to see the results of a 1 page press release.
“At 74, Angell said it’s the right time for her to retire, so she is closing the doors of her boutique at 3382 Robinhood Road in Sherwood Plaza Shopping Center.
She has already started her “Retirement Store Closing Sale.” Merchandise in the store — clothing, accessories and gifts — currently is discounted from 20 percent to 75 percent off. Angell is also selling her store’s displays, fixtures and equipment.
The store’s final day will occur when everything is sold, probably sometime in April.”
The Ivy’s Press Release was published in the local newspaper. Which prompted the newspaper to write an article and do a great video on Ivy Arch Boutique’s store closing sale. In addition the video interview was on the newspaper’s on-line news!
Writing A Press Release
Writing a Press Release is not really that tough. A well written Press Release is the most effective store closing sale advertising! To learn how to write a press release please read this article in WikiHow.com The article link is here http://www.wikihow.com/Write-a-Press-Release. In conclusion, read the article then write that perfect press release. Need help with your going out of business sale? Call Chuck today 520-305-9693.