Blog
Store Closing Sale Promotional Plan
You have made the decision. It’s time to close your retail business. In most cases the primary reasons you have made that decision is that business is declining. Your customer count is way down.Your advertising is not working.So, how are you going to sell...
Is Your Retail Store a business or just an expensive hobby?
Your retail store could be just an expensive hobby.Times have never been tougher for the small retailer. For most, sales are down, customers are buying less, everyone wants a discount, Amozon and other internet retailers are cutting into your business and...
How Was Your Holiday Business?
Christmas Is Over – Now What?The Holiday selling season is now over and you should have a pretty good idea how your year turn out. If you’re like most retailers I’ve talked with about this year’s Christmas sales, you might have doubts about the future of...
Use of Signs for Store Closing Sale
Signs can be one of the most effective marketing tools you can use when conducting a Store Closing Sale.Exterior Signs: The use of professional looking signs used on the exterior of the store should shout that you are closing your store. They should...
Retirement Sale
As a retail store owner, one of the hardest decisions you’ll ever have to make is deciding how to close down your business. Retirement is a complex transition, and we believe it should be celebrated and embraced. Instead of looking at your retirement sale...
Is It Time To Plan Your Store Closing Sale
It’s the first week of November. The year is quickly slipping by us. Times have never been tougher for the small retailer. For most, sales are even or down, customers are buying less, everyone wants a discount, Amazon is killing you and expenses keep...
There Is Life After Retail
It’s Time to Make a PlanYou’re one of the 4 million Baby Boomers who currently own and operate American companies. You deserve credit for building strong brands and reputations, for employing countless others, for providing for your families and...
Email Marketing – The Small Retailer’s Friend
With all of the hype on social media there’s a danger that the small retailer might take his eye off a marketing tool that really works. Email marketing continues to be an effective, low-cost way for the small retailer to reach out to, inform and retain...
Using a Contest or Prize Drawing During a Store Closing Sale
Direct Marketing has proven to be the most productive marketing tool for most of my client’s Store Closing Sales. For direct marketing to be effective you must have a good mailing list. A customer contest or prize drawing is a good tool to help you build a...
Independent Retailers Should Use A Store Closing Consultant
A small guy needs help too The recession is playing havoc with the retail industry. The International Council of Shopping Centers estimates that almost 150,000 stores closed their doors in 2018. Many of those were small retailers that tried to do it...