by Chuck Haug | Apr 5, 2019 | Direct Mail
To be successful with direct mail when running a store closing sale or going out of business sale here are some tips that will increase your response rate:• At the top of your letter use a powerful headline that shouts the most important benefit you offer. You should...
by Chuck Haug | Feb 14, 2019 | Direct Mail
Why do customers like postcards so much?•It’s easy to see at a glance what it is about.•It isn’t perceived as ‘wasteful’ like a lengthy or elaborate direct mail piece.•It doesn’t take up too much time for customers to read it.•It’s easy to keep handy if a customer...
by Chuck Haug | Jan 31, 2019 | Marketing
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision are that business is declining, your customer count is way down and your advertising is not working. So, how are you...
by Chuck Haug | Jan 14, 2019 | Marketing
You have made the decision. It’s time to close your retail business. In most cases the primary reasons you have made that decision is that business is declining. Your customer count is way down.Your advertising is not working.So, how are you going to sell your entire...
by Chuck Haug | Nov 18, 2018 | Marketing
Signs can be one of the most effective marketing tools you can use when conducting a Store Closing Sale.Exterior Signs: The use of professional looking signs used on the exterior of the store should shout that you are closing your store. They should “shout” that...
by Chuck Haug | Oct 12, 2018 | Email Marketing
With all of the hype on social media there’s a danger that the small retailer might take his eye off a marketing tool that really works. Email marketing continues to be an effective, low-cost way for the small retailer to reach out to, inform and retain their current...
