Using a Contest or Prize Drawing During a Store Closing Sale

Using a Contest or Prize Drawing During a Store Closing Sale

Direct Marketing has proven to be the most productive marketing tool for most of my client’s Store Closing Sales. For direct marketing to be effective you must have a good mailing list. A customer contest or prize drawing is a good tool to help you build a large and...
Use Direct Mail To Advertise Store Closing Sale

Use Direct Mail To Advertise Store Closing Sale

If you’re going to have a Store Closing Sale or High Impact Inventory Reduction Sale it is extremely important that the sale gets off to a extremely strong start. You must achieve a high return for your advertising. That means that it must be targeted and create...