Oct 12, 2018 | Email Marketing
With all of the hype on social media there’s a danger that the small retailer might take his eye off a marketing tool that really works. Email marketing continues to be an effective, low-cost way for the small retailer to reach out to, inform and retain their current...
Aug 23, 2018 | Advertising, Direct Mail
If you’re going to have a Store Closing Sale or High Impact Inventory Reduction Sale it is extremely important that the sale gets off to a extremely strong start. You must achieve a high return for your advertising. That means that it must be targeted and create...
Feb 19, 2018 | Advertising, DIY- Do It Yourself, Marketing, Signage
When promoting your Store Closing Sale one of the questions that arise is what marketing media should you use. There is no one media that will reach your entire target market for your sale. You will need to use a variety of methods to reach them. For most of my...
Jan 29, 2018 | DIY- Do It Yourself, Marketing, Retirement Sale, Signage
Exterior signs for your Store Closing Sale, Retirement Sale or Going Out of Business Sale can account for up to 20% of your store traffic. The use of professional looking signs used on the exterior of the store should shout that you are closing your store....
Jan 19, 2018 | Advertising, Marketing, Signage, Store Closing Sale
Posted on January 11, 2018 by Chuck Haug When It comes time to decide how to spend your money on marketing your store closing sale or retirement sale, the choice between using direct mail or email is very difficult. A recent post on Hubspot Marketing Blog goes along...
