by Chuck Haug | Dec 6, 2019 | Email Marketing, Free Information Page
Most retailers understand the 80 – 20 rule: You do 80% of your business with 20% of your customers. That is not going to change during your Store Closing Sale. It is extremely important that you take advantage of your existing relationship with your customers to...
by Chuck Haug | Apr 20, 2019 | Marketing
When Should You Run Your Store Closing Sale?Your peak selling period is usually the best time to run an Inventory Reduction Sale or Store Closing Sale. Most retailers say, “but why? We will be giving away margin.” f you follow good pricing tactics you will more than...
by Chuck Haug | Apr 5, 2019 | Direct Mail
To be successful with direct mail when running a store closing sale or going out of business sale here are some tips that will increase your response rate:• At the top of your letter use a powerful headline that shouts the most important benefit you offer. You should...
by Chuck Haug | Feb 14, 2019 | Direct Mail
Why do customers like postcards so much?•It’s easy to see at a glance what it is about.•It isn’t perceived as ‘wasteful’ like a lengthy or elaborate direct mail piece.•It doesn’t take up too much time for customers to read it.•It’s easy to keep handy if a customer...
by Chuck Haug | Jan 31, 2019 | Marketing
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision are that business is declining, your customer count is way down and your advertising is not working. So, how are you...
by Chuck Haug | Jan 14, 2019 | Marketing
You have made the decision. It’s time to close your retail business. In most cases the primary reasons you have made that decision is that business is declining. Your customer count is way down.Your advertising is not working.So, how are you going to sell your entire...
