by Chuck Haug | Jul 4, 2024 | Advertising, Consulting, Discounts & Markdowns, Email Marketing, Marketing, Retirement Sale, Store Closing Sale
In a customer's mind, the perception of an inventory reduction sale versus a liquidation sale can vary significantly: Inventory Reduction Sale: Perceived as a strategic move by the retailer to clear out excess stock. Customers may interpret it as a chance to get good...
by Chuck Haug | Jul 1, 2024 | Consulting, Merchandise Pricing, Retail Industry, Store Closing Sale
For many retailers, the fourth quarter presents the optimal opportunity to close their stores. While this may initially seem counterintuitive due to the peak holiday sales period, it actually maximizes the effectiveness of a store closing sale for several reasons:...
by Chuck Haug | Jan 30, 2020 | Advertising, Direct Mail, Email Marketing, Marketing, Media, Merchandise Pricing, Newspaper Advertising, Press Release
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision is that business is declining, your customer count is way down, your advertising is not working or you have decided now...
by Chuck Haug | Apr 13, 2019 | Ticketing & Pricing
One of the major concerns of retailers when conducting a Store Closing Sale is how to sell their fixtures. If planned correctly, this is usually not a problem.Prior to the start of your sale you need to price and/or sign all fixtures. Most fixtures for small...
by Chuck Haug | Mar 8, 2019 | Merchandise Pricing
You need to sell your store fixtures too!One of the major concerns of retailers when conducting a Store Closing Sale is how to sell their fixtures. If planned correctly, this is usually not a problem.Prior to the start of your sale you need to price and/or sign all...
by Chuck Haug | Feb 28, 2019 | Merchandise Pricing
A Store Closing Sale should be designed to be profitable! It will generate huge crowds of customers and stimulate them to buy, buy and buy again.A successful Store Closing Sale is a result of a comprehensive five phase sale plan. It should be a very flexible plan that...
