by Chuck Haug | Jan 30, 2020 | Advertising, Direct Mail, Email Marketing, Marketing, Media, Merchandise Pricing, Newspaper Advertising, Press Release
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision is that business is declining, your customer count is way down, your advertising is not working or you have decided now...
by Chuck Haug | Apr 5, 2019 | Direct Mail
To be successful with direct mail when running a store closing sale or going out of business sale here are some tips that will increase your response rate:• At the top of your letter use a powerful headline that shouts the most important benefit you offer. You should...
by Chuck Haug | Feb 14, 2019 | Direct Mail
Why do customers like postcards so much?•It’s easy to see at a glance what it is about.•It isn’t perceived as ‘wasteful’ like a lengthy or elaborate direct mail piece.•It doesn’t take up too much time for customers to read it.•It’s easy to keep handy if a customer...
by Chuck Haug | Aug 23, 2018 | Advertising, Direct Mail
If you’re going to have a Store Closing Sale or High Impact Inventory Reduction Sale it is extremely important that the sale gets off to a extremely strong start. You must achieve a high return for your advertising. That means that it must be targeted and create...
