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There is a trend developing in the small retailer community. As business continues to get tougher and customer foot traffic declines, many small retailers are choosing to run a Store Closing Sale.But wait… they’re not going out of business. They are simply...
Considering A Store Closing Sale – What about Your Lease
I’ve talked with hundreds of small retailers over the last two years that are experiencing very tough times. This has caused many of them to consider a store closing sale or going out of business sale.One of the first questions they ask is, “What about my...
Why Employ a Store Closing Consultant?
Use of a retail store closing consultant will produce a maximum return at minimum expense, reducing potential losses from excessive markdowns, ineffective advertising, excessive expenses, or a loss of momentum. A professional retail consultant analyzes the...
When You’re Ready To Retire Should You Sell The Store Or Conduct A Closing Sale?
OR What should you do when it comes time to retire from a retail business? Coopers and Lybrand, an international professional services company conducted a study of the retail industry to explore how retail stores are sold. It surveyed respondents...
Use Direct Mail To Advertise Store Closing Sale
If you’re going to have a Store Closing Sale or High Impact Inventory Reduction Sale it is extremely important that the sale gets off to a extremely strong start. You must achieve a high return for your advertising. That means that it must be...
4th Quarter Is Usually Best Time To Conduct Store Closing Sale
Your peak selling period is usually the best time to run an Retirement Sale or Store Closing Sale. For most retailers that means the 4th quarter of the year. Just like a football game or basketball game the 4th quarter usually is when the success or...
Use FaceBook To Promote Your Store Closing Sale
When promoting your Store Closing Sale one of the questions that arise is what marketing media should you use. There is no one media that will reach your entire target market for your sale. You will need to use a variety of methods to reach them. For most...
Save When You Conduct Your Own Store Closing or Going Out of Business Sale
Not every retailer needs to hire a professional store closing consultant to be on site during their Store Closing Sale. With a solid plan and an available source of good advice many small to medium size retailers can conduct their own Store Closing or...
Exterior Signs For Your Store Closing or Retirement Sale Drive Customer Traffic
Exterior signs for your Store Closing Sale, Retirement Sale or Going Out of Business Sale can account for up to 20% of your store traffic. The use of professional looking signs used on the exterior of the store should shout that you are closing...
Should a Store Closing Sale or Retirement Sale Be In Your Future?
2017 is behind us now. It’s that time of year when all the talk is about all that’s new and different for retailers. But NOW is the time to look at your results for the year and ask yourself, “Was it worth it?”. Keeping pace with the relentless changes in...