When it comes to marketing, email marketing often takes a back seat to social media marketing. Yet, according to Lorraine Ball, owner of Indianapolis-based digital marketing agency Roundpeg, this tool is more powerful than you might imagine.
“None of the social media marketing platforms will deliver the same results for a small business as will a well-structured, timely, relevant email campaign—directed at an audience that has given you permission to contact them. Typically, you will see two-to-four-times the engagement with email that we do with social media.”
Use Both Social Media Marketing & Email Marketing For The Best Results
The best results are obtained when you use the two medias in tandem to deliver your message to your customer. Use your social media to support and reinforce your email marketing. Then use your email marketing to enhance your following on social media.
Looking for information on how to create emails to market your store closing sale? Check out this article Email Marketing for Store Closing Sale.