Email Marketing For Store Closing Sales
Currently email marketing has become my media of choice when my client has a good customer email list.
Email marketing for your store closing sale
There are a couple of reasons why:
• Low cost – emailing is almost free.
• Fast turnaround – an email created and sent the same day.
• Effectiveness – the opening rate on a well designed email is in the 40 – 50% range.
• Frequency – emails sent multiple times.
• Targeted delivery times – you choose the time your message will be delivered.
Emailing your store closing sale will not be effective unless you have a good customer email list. I have yet to have success purchasing a email list.
There are several very good companies out there that make it easy to send effective emails.
Constant Contact – constant contact.com
Mail Chimp – mailchimp.com
Vertical Response – verticalresponse.com
Emma* – myemma.com