Blog
Do Store Closing Sales Still Work?
There isn’t a week that goes by that there isn’t a new Store Closing Sale starting somewhere in each major market. The sheer number of retail stores that closed in 2019 and 2020 almost boggles the mind. According to some retail industry experts the number could be as...
Why Use A Store Closing Consultant?
Should You Use a Store Closing Consultant?You are in the business of running your store. Planning and running a Store Closing Sale is very different than every day retail. Ensuring success of your Store Closing Sale requires careful planning; close monitoring of...
Five Phases Of A Store Closing Sale
Five Phases of a Store Closing SalesA Store Closing Sale should be designed to be profitable! It will generate huge crowds of customers and stimulate them to buy, buy and buy again. A successful Store Closing Sale is a result of a comprehensive five phase sale plan....
Are All Store Closing Sales The Same?
It’s sometime confusing when you hear the term “store closing sale”. There are several different types of store closing sales. There is a GOB Sale - Going Out Of Business, a Retirement Sale, A Moving Sale and a plain old Store Closing Sale. Below is an brief...
Always Send A Press Release Announcing Your Store Closing, Going Out Of Business or Retirement Sale
The Press Release is one of the most cost effective tools a retailer has in announcing their Store Closing Sale, Going Out of Business or Retirement Sale. It costs nothing and can create lots of interest in your Closing Sale and also lots of customer traffic. It is in...
Effective Exterior Signage Creates Customer Traffic
Creating increased customer traffic is a must for a successful Store Closing Sale. One of the most effective tools that you can use is exterior signage. Exterior signage must create an impact and be easy to read from a distance. Effective exterior signage can account...
How To Market A Store Closing Sale
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision is that business is declining, your customer count is way down, your advertising is not working or you have decided now...
Use Caution When Selecting A Store Closing Consultant
Over 1900 retail stores will close in 2020. When large chains, with large staff like Pier One, Forever 21, Sears, Gap, and Chico’s hire professional retail consulting organizations to run their store closing sale, you have to wonder why so many small retailers...
What Does A Store Closing Consultant Do?
Use of a retail store closing consultant will produce a maximum return at minimum expense, reducing potential losses from excessive markdowns, ineffective advertising, excessive expenses, or a loss of momentum. A professional retail consultant analyzes the client’s...
Should You Advertise Your Store Closing Sale In A Newspaper?
You hear it almost every day, “Newspapers are dying”. And for the most part that’s a true statement. Most people now get their news from cable TV or the internet. The daily newspaper gets thinner every day. In the current economy the multi pages of real estate ads and...