by Chuck Haug | Feb 11, 2020 | Advertising, Marketing, Media, Press Release
The Press Release is one of the most cost effective tools a retailer has in announcing their Store Closing Sale, Going Out of Business or Retirement Sale. It costs nothing and can create lots of interest in your Closing Sale and also lots of customer traffic. It is in...
by Chuck Haug | Jan 30, 2020 | Advertising, Direct Mail, Email Marketing, Marketing, Media, Merchandise Pricing, Newspaper Advertising, Press Release
You have just made the decision that it’s time to close your retail business. In most cases some of the primary reasons you have made that decision is that business is declining, your customer count is way down, your advertising is not working or you have decided now...
by Chuck Haug | Jan 7, 2020 | Advertising, Marketing, Newspaper Advertising, Store Closing Sale
You hear it almost every day, “Newspapers are dying”. And for the most part that’s a true statement. Most people now get their news from cable TV or the internet. The daily newspaper gets thinner every day. In the current economy the multi pages of real estate ads and...
by Chuck Haug | Aug 23, 2018 | Advertising, Direct Mail
If you’re going to have a Store Closing Sale or High Impact Inventory Reduction Sale it is extremely important that the sale gets off to a extremely strong start. You must achieve a high return for your advertising. That means that it must be targeted and create...
by Chuck Haug | Feb 19, 2018 | Advertising, DIY- Do It Yourself, Marketing, Signage
When promoting your Store Closing Sale one of the questions that arise is what marketing media should you use. There is no one media that will reach your entire target market for your sale. You will need to use a variety of methods to reach them. For most of my...
by Chuck Haug | Jan 19, 2018 | Advertising, Marketing, Signage, Store Closing Sale
Posted on January 11, 2018 by Chuck Haug When It comes time to decide how to spend your money on marketing your store closing sale or retirement sale, the choice between using direct mail or email is very difficult. A recent post on Hubspot Marketing Blog goes along...
