Nov 22, 2017 | Advertising, DIY- Do It Yourself, Marketing, Signage
I have written several different blog post about the importance of sending out press releases prior to your retirement sale or your store closing sale. Press releases work as an efficient method of advertising. Follow the link below to see the results one of my...
Oct 23, 2017 | Advertising, Discounts & Markdowns, Marketing, Signage
One of the biggest mistakes that most retailers make when running a Store Closing Sale. Going Out of Business or Retirement Sale is to take too deep of store closing discount at the start of the sale. They end up losing valuable margin dollars. Many of your better...
Oct 5, 2017 | Advertising, DIY- Do It Yourself, Marketing, Store Closing Sale
I always recommend that my clients offer their best customers a VIP Event Store Closing Sale. Therefore giving a time to shop first, before the start of their store closing sale, going out of business sale or retirement sale. These events can be called a VIP Sale or...
Sep 7, 2017 | Advertising, DIY- Do It Yourself, Marketing, Signage, Store Closing Sale
For Free Advertising For Store Closing Sale a press release is a great tool in getting the word out about your store closing, retirement sale or going out of business sale. You should consider them free advertising. Below are 5 Rules for writing a press release that I...
Aug 25, 2017 | Advertising, Marketing, Signage
Exterior store signage is one of the most effective tools that a retailer can use to communicate their STORE CLOSING SALE not only to their customers but to prospective customers also. Large, visible and concise signing will drive traffic to your store. The signs can...
Aug 14, 2017 | Advertising, DIY- Do It Yourself, Marketing, Signage, Store Closing Sale
Small retailers need to understand that their stores success is rooted in building long standing customer relationships. They should nurture their best customers by learning and remembering individual preferences and interests, acquiring this information...
